STARS
CAN'T JUST
POST.
The first boutique creator house built exclusively for Black Hollywood and multicultural elite talent.
THE CULTURE
DRIVES IT ALL.
WHERE'S THE HOUSE?
Ghostposting. Intern-run grids. Agencies that don't speak the language. Black Hollywood drives every cultural conversation online — and still doesn't have a creator house built for it.
Major Socials is the answer. Built by NiCalé Cruz. Limited clientele.
of Black Hollywood talent post without strategy or team.
average engagement lift after 90 days in the Method.
boutique creator houses built for this market — until now.
FOUR
PILLARS.
CREATOR SCHOOL
A proprietary 5-phase program. Every client trained, not just managed.
- →Identity excavation workshop
- →Platform fluency intensive
- →Content architecture system
- →Quarterly recalibration
BLACK HOLLYWOOD FIRST
Built for the culture that drives culture. No translation required.
- →Talent-led brand voice
- →Culturally fluent strategy
- →Industry-native sourcing
- →Press & partner pipelines
ROSTER EXCLUSIVITY
Twelve clients. Ever. Selectivity is the product.
- →12-client maximum, always
- →Personal NiCalé oversight
- →No category overlap
- →Application & interview only
IP PIPELINE
Social is the on-ramp. We build to media empires.
- →Podcast & show development
- →Brand & product extensions
- →Licensing & deal architecture
- →Long-term IP ownership
THE PROGRAM
NO ONE ELSE OFFERS.
IDENTITY EXCAVATION
Uncover the voice no one else can replicate.
PLATFORM FLUENCY
Master the language of every channel that matters.
CONTENT ARCHITECTURE
Engineer a system, not a calendar.
BATCHING & SYSTEMS
Produce a month in a day. Sustainably.
COMMUNITY ACTIVATION
Convert audience into a movement, then a business.
SOCIAL IS
THE START.
CREATOR FOUNDATION
Voice, system, presence locked in.
AUDIENCE AUTHORITY
Real reach. Real community.
PODCAST & MEDIA LAUNCH
Owned platform, not rented.
PRODUCT & BRAND EXTENSION
Monetize beyond the feed.
MEDIA COMPANY & IP EMPIRE
Long-term ownership at scale.
THREE TIERS.
ONE STANDARD.
APP ACCESS
- →Full Client Portal access
- →Content calendar & deliverables tracker
- →Creator School video library
- →Templates, brand assets & resources
- →Quarterly strategy review
APP + MANAGED
- →Everything in App Access
- →Dedicated content strategist
- →Full posting & community management
- →Monthly content production
- →Bi-weekly strategy calls
- →Performance reporting
NICALÉ DIRECT
- →NiCalé Cruz handles your account personally
- →Direct line. No middle layer.
- →Custom IP & brand pipeline strategy
- →Press, partner & deal architecture
- →By application & interview only
App-based tiers are billed monthly via Stripe. NiCalé Direct is by application — reviewed personally, twelve clients max, ever.
GO
MAJOR.
Reviewed personally by NiCalé Cruz. Response within 72 hours.